DELTA DENTAL TO OBSERVE NATIONAL CUSTOMER SERVICE WEEK 

PARSIPPANY, NJ (October 1, 2004) – Delta Dental Plan of New Jersey (Delta Dental) will observe National Customer Service Week 2004 with a series of events at their Parsippany headquarters. The national theme of this year's celebration, which will take place October 4-8, is "Dedicated to Service." Each year, Delta Dental marks the occasion by saying "thank you" to both staff and customers.

"Although many functions associated with dental benefits administration can now be managed on the Web, we continue to offer personalized customer service via phone to those who request it," said Walter VanBrunt, president and CEO. "Customer Service professionals who are informed, helpful and friendly are an important asset to our business. Therefore, it is with pleasure that we set time aside each year to say 'thank you' to those who do a stellar job representing our company."

Delta Dental's recognition of National Customer Service Week will begin on Monday, October 4, with a bagel breakfast. Training and activities that focus on customer service are also planned.

As part of National Customer Service Week, Delta Dental will also show its appreciation to clients by including a special message of thanks as part of this month's billing process.

"We also like to acknowledge our customers throughout New Jersey and Connecticut who affirm what we do by choosing to renew with us year after year," said VanBrunt. Delta Dental Plan of New Jersey, Inc. remains New Jersey's and Connecticut's leading dental benefits carrier, providing coverage to more than one million people through contracts with employers in both states.

About National Customer Service Week
National Customer Service Week, which was first celebrated in 1988, is an event devoted to recognizing the importance of customer service and honoring those in the profession. In 1992, the U.S. Congress proclaimed National Customer Service Week a nationally recognized event, and it is now celebrated annually by thousands of companies in North America.

About Delta Dental
Delta Dental Plan of New Jersey, Inc., is New Jersey’s and Connecticut's leading dental benefits carrier, providing coverage to more than one million people through contracts with employers in New Jersey and Connecticut. The Delta Dental Plan system offers seamless dental benefits administration for employer groups throughout the country and the largest network of credentialed dentists in the nation. For more information visit us on the Web at www.deltadentalnj.com.