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Newsletters - December 2005
 

Articles

New Program for Uninsured Begins
Delta Dental Launches New Brand Initiative
Important Notice to Delta Dental Participating Dentists
Captain Supertooth Video Now in Spanish
Calling All Dentists!
Waiving a Patient Copayment? You Must Let Us Know
Employee Named Customer Service Representative of the Year
Employees, Delta Dental Contribute $8,700 to Fight Breast Cancer
Golf Outing Raises $50,000 for SONJ
Delta Dental Sponsors Fifth Dental Hygiene Program in New Jersey
Two Dental Network Coordinators Win National Delta Dental Award


New Program for Uninsured Begins

Delta Dental recently launched an extensive billboard and radio campaign to promote our new dental access plan for New Jersey residents without dental insurance. Called Delta Dental Patient Direct, the program is now enrolling new members by telephone and the Internet.

Delta Dental Patient Direct offers dentists the potential to increase their patient base. More than 1,300 general practice and specialty dental offices have already signed up to participate in this new program.

Members gain access to a network of Delta Dental Patient Direct participating dentists and specialists. Participating dentists agree to accept the lesser of their actual fee, usual fee, or the Delta Dental Patient Direct fee as payment in full. 

Delta Dental Patient Direct is not insurance and is different from our dental benefits plans (such as Delta Dental Premier and Delta Dental PPO). Members pay for all services, and make payments directly to the dentist. Participating Delta Dental Patient Direct dentists submit no claims to Delta Dental, so there are never any issues concerning deductibles, copayments or maximums. 

For more information about how to become a participating Delta Dental Patient Direct dentist, please contact your dental network coordinator at (888) 396-6641. You can visit us at www.patientdirectnj.com, or e-mail us at ddsrelations@deltadentalnj.com.


Delta Dental Launches New Brand Initiative

Before today, everyone knew us as Delta Dental Plan of New Jersey. Now, we’re Delta Dental of New Jersey, Inc.

The new name is part of our comprehensive branding strategy. All printed materials will conform to the new product names and brand identity no later than January 1, 2007. 

Over the past year, we participated in a nationwide initiative by the Delta Dental Plans Association to develop a strong Delta Dental brand. The effort involved more than making changes to our visual identity. We developed strategies to connect with all of our stakeholders, and communicate who we are and what we do. Our brand ensures we are clearly differentiated, and builds long-term credibility, awareness and recognition so that customers choose us.

We will be introducing a new logo and new corporate colors, such as “rejuvenating green” and “healthy pink.” We are also refreshing our typeface, images and other elements to build a more distinctive brand.

Product names are also changing to emphasize the Delta Dental identity. The new product names are:

  • Delta Dental Premier (formerly DeltaPremier), our fee-for-service program.
  • Advantage Program (formerly Delta’s Advantage Program), which is available only in New Jersey, and offers access to dental care provided by a large network of participating dentists on a fee-for-service basis, while allowing freedom of choice in dentist selection and lower dental plan costs.
  • Delta Dental PPO (formerly DeltaPreferred Option), in which participating dentists accept the Delta Dental PPO schedule of fees as payment in full, offering guaranteed co-payments to eligible patients using network dentists. Subscribers may also select a Delta Dental Premier dentist who is not a Delta Dental PPO dentist, although out-of-pocket costs may be higher.
  • DeltaCare (name remains the same), which is the coverage provided by our capitated dental health maintenance organization (dental HMO-type program), Flagship Dental Plans.

Also, we will no longer use the term “DeltaUSA” or “USA” after any product name. Instead of “DeltaUSA” or “Delta Premier USA,” we will use “Delta Dental” with the applicable product name, such as “Delta Dental Premier.” The one exception to this is DeltaCare.


Important Notice to Delta Dental Participating Dentists: Delta Dental to Change Participating Dentist Maximum Approved Charge Fee Calculation Method, Effective January 1, 2007 

As a Delta Dental participating dentist, you are integral to our success. Delta Dental of New Jersey (DDNJ) wishes to advise you of important changes to the way we will calculate the Participating Dentist Maximum Approved Charge (PMAC), which was previously known as the “customary fee.” The change will impact Delta Dental Premier, Advantage and Delta Dental PPO Programs to the extent that those programs base payments on the PMAC (e.g. specialist payments).

Delta Dental Premier is an important source of patients for our participating dentists. Patients are referred to Delta Dental Premier participating dentists through listings in our printed network directory and also by clicking “Find a Dentist” on our Web site. Therefore, it is important to maintain the viability and market share of the Delta Dental Premier program.

Due to their relatively high cost of dental services, our Delta Dental Premier program (“UCR” type program) and similarly positioned programs have been steadily losing market share to managed care preferred provider organization (PPO) programs. Because of the increased costs of “fee-for-service” type programs, employers are searching for alternatives, including options that may severely limit patients’ freedom to choose their own dentists. 

After lengthy deliberation about how to best keep Delta Dental Premier a viable purchasing choice in the dental marketplace, we have concluded that adjustments to the fee levels are needed to keep our programs competitive. Delta Dental is communicating this change one year in advance of implementation, and we assure you that after the change, Delta Dental Premier will still be the best system for the delivery of dental benefits. 

Effective January 1, 2007:

  • The Participating Dentist Maximum Approved Charge (PMAC), previously known as the “Customary” fee under the definition of UCR, will be the fee level for a dental procedure that DDNJ determines was sufficient to satisfy in full eighty percent (80%) of the claims that DDNJ received from its participating dentists for the procedure during the prior calendar year, or if reliable data is not available (e.g. due to new or revised procedure codes), the fee level that DDNJ estimates should satisfy in full eighty percent (80%) of the claims for the procedure. DDNJ will not, however, reduce the PMAC for a procedure below the level in effect for that procedure as of December 31, 2006; as a result, there will be no reduction in Delta Dental Premier fee levels when the change takes effect in January 2007.
  • Participating dentists will continue to be able to submit fee revisions whenever their usual fees change for all their patients. The maximum approved fee levels will continue to be reviewed annually.

This change in the Delta Dental Participating Dentist Maximum Approved Charge (PMAC) will become effective for dates of service on or after January 1, 2007. Because this change only impacts higher level fees, it may not affect the fees for procedures performed within your individual practice and if it does, it may impact only a few fees. As has always been the case, fees submitted below the maximum approved fee for the respective procedure will not be affected. 

Delta Dental is committed to the belief that the fee-for-service Delta Dental Premier dental program, which provides the largest choice of dentists, must continue to be a viable option for today’s dental care consumers. Your continued participation in our Delta Dental Premier program will help maintain this program and allow it to remain a strong source of patients for your practice.

If you have any questions regarding this change, please address them to:

Delta Dental of New Jersey
PMAC
P.O. Box 222
Parsippany, NJ 07054

You may also contact Delta Dental’s Professional Relations Department at (888) 396-6641.


Captain Supertooth Video Now in Spanish

The caped superhero of oral health, Captain Supertooth, now delivers his message on videotape in Spanish, in addition to English.

The video is being sent to schools throughout New Jersey and Connecticut that request copies.

Delta Dental’s Captain Supertooth visits schools throughout New Jersey and Connecticut as a service during Children’s Dental Health Month each February. The 20-minute program is geared for students from kindergarten through second grade. Since the program began in 1990, Captain Supertooth has instructed more than 30,000 students about proper dental care. The video is expected to reach thousands more students.

Captain Supertooth is one of many programs offered by the Delta Dental of New Jersey Foundation. The Foundation supports dental education programs for children and adults, dental research projects, community clinics and facilities that help underserved populations gain access to dental care, and facilities that provide dental treatment to physically and developmentally disabled children and adults.

A limited number of Captain Supertooth videos are available for pediatric dentists for airing to young patients in the waiting room. For more information, please contact Jennifer Appaluccio at jappaluccio@deltadentalnj.com.


Calling All Dentists!

Delta Dental frequently contacts reporters with important facts and information about oral health. Often they will ask us to help "localize" a story by providing them with a dentist in their area who can comment on a procedure or condition. 

We are currently building a roster of participating Delta Dental dentists who are willing to be interviewed. Those who agree to be on the list may be approached with opportunities to participate in stories, which can be accepted or declined. This is great promotion for your practice! 

We are specifically looking for dentists who have noticed dental health trends in children as well as have experience with detecting the following conditions in their patients:

  • Oral cancer
  • Head and neck cancer
  • Heart disease connection to periodontal disease
  • Osteoporosis
  • Diabetes
  • Premature/low birth weight babies connection to periodontal disease
  • Gingivitis in pregnant patients

For more information or to be added to the list, please contact the editor, Diane Belle, at (973) 285-4058 or dbelle@deltadentalnj.com.


Waiving a Patient Copayment? You Must Let Us Know 

Dentists must legibly and conspicuously disclose their intention to waive a patient’s copayment responsibility on the face of each paper claim form or in the notes/remarks sections of electronic claims submitted to a third-party payer. 

If dentists do not indicate on the face of the claim form, or in the notes field of the electronic claim, their intention to waive all or part of their patients’ copayment, they are inaccurately reporting their actual fee. 

Submitting a higher fee to Delta Dental of New Jersey (or any insurance company) than is charged to and intended to be collected from the patient is not permissible; it incorrectly states the dentist’s actual fee. The dentist signature box of a dental claim form states in part,

“…the fees submitted are the actual fees I have charged and intend to collect for those procedures.” 

Additionally, courts have concluded that failure to disclose waiver of copayment is fraudulent. New Jersey and Connecticut law requires the disclosure of an intention to waive a patient’s copayment responsibility. 

Undisclosed waiver of the patient’s copayment responsibility is one of the unacceptable billing practices reviewed during the claim verification process. Undisclosed waiver can result in overpayments that are recoverable by Delta Dental. 

For more information, please refer to:

  • New Jersey State Board of Dentistry, Administrative Code [NJAC 13:30-8.10].
  • General Statutes of Connecticut [Volume 7, Title 20, Chapter 379 Sec. 20-114].
  • Delta Dental of New Jersey Participation Agreement.
  • Delta Dental of New Jersey Dentist Handbook for Participating Dentists, Chapter 11, Claim Verifications (Common Claim Discrepancies #2).

Employee Named Customer Service Representative of the Year

Senior Customer Service Agent Audra Irwin has been named 2005 Customer Service Representative of the Year by the Garden State Chapter of the International Customer Service Association (GSICSA). 

Through a nomination process, the GSICSA presents one award annually to a customer service representative who truly goes above and beyond their job description. Nominated by Delta Dental Customer Service management, Irwin won the award for her ability to consistently demonstrate skills and professionalism that result in the greatest levels of customer satisfaction.

"During the past few years, Audra has demonstrated 100% effort in all of her responsibilities," said Michelle Mulhern, director of Customer Service. "Through her professional manner and ability to resolve the most difficult claims processing issues with a smile, Audra provides exceptional customer service and is a model for all of our customer service agents."

Irwin started at Delta Dental in January 2000 as a Pre-Edit associate. In April 2001, she became a Customer Service agent, where she excelled at all of her responsibilities. She has since worked her way up to Senior Customer Service agent and is currently learning administrative and leadership skills to become a Team Leader.


Employees, Delta Dental Contribute $8,700 to Fight Breast Cancer

Sixteen Delta Dental employees, along with their friends and family, participated in the Making Strides Against Breast Cancer Walk in Parsippany, NJ, on October 16. Employees raised $4,372, which was matched by Delta Dental. 

The Making Strides Against Breast Cancer Walk raises funds for the American Cancer Society (ACS). The walk is ACS’ premier breast cancer event, raising both dollars and awareness to fight the disease.

Since the Making Strides event began in 1993, nearly 2.5 million walkers have raised more than $160 million. In 2004, more than 400,000 walkers across the country collected more than $32 million. The Parsippany walkathon was one of 100 Making Strides events held around the United States in 2005. 


Golf Outing Raises $50,000 for SONJ

The Fifteenth Annual Delta Dental Classic raised $50,000 for Special Olympics New Jersey (SONJ). The Classic took place in June at Fiddler's Elbow Country Club.

Over the past 15 years the Delta Dental Classic has raised more than a half million dollars for SONJ. SONJ is dedicated to empowering individuals with mental disabilities to become physically fit, productive, and respected members of society through sports training and competition.

Special thanks to all of our participants and sponsors.


Delta Dental Sponsors Fifth Dental Hygiene Program in New Jersey

With help from a $240,000 grant from the Delta Dental of New Jersey Foundation, the fifth dental hygiene program in New Jersey is underway at Burlington County College (BCC). The college now offers a two-year program leading to an associate of applied science degree, with a major in dental hygiene. 

Dental hygiene is a growing field in New Jersey and throughout the country. According to the American Dental Association, there will be a continued need for dentists to employ more dental hygienists to meet an increased demand for dental services. This demand is due to the public's emphasis on preventive oral care and people retaining their teeth longer. 

"Hygienists play a valuable role in the dental industry - supporting dentists and providing valuable patient care through cleanings, preventive education and detection of disease," said Gene F. Napoliello, D.D.S., president of the Delta Dental Foundation. "The profession offers options and flexibility, which is why it continues to be a popular career path for those interested in entering the field of dentistry." 

Delta Dental Foundation awarded grant monies in 2003, which were distributed over a three-year period. The last installment of $60,000 was made in summer 2005 in recognition of BCC meeting its final milestone - program accreditation. Specifically, funding has been used to build and equip an instructional clinic facility in the Parker Building on the BCC Pemberton Campus to run an accredited, two-year associate degree program in dental hygiene. Purchases included dental treatment chairs, lighting units, sterilization equipment and cabinetry in the clinical area consisting of 12 fully equipped, four-handed sit-down treatment cubicles. 

"We are grateful to Delta Dental of New Jersey for supporting our goals to further offer our students additional opportunities in the field of dentistry," said Linda Hecker, CDA, RDH, BS, MA, director of Dental Hygiene at BCC. "We now offer the only dental hygiene school in Burlington County. Along with providing our community with future dental hygienists, we can now also provide affordable dental services to Burlington's dentally underserved." 

Dental hygiene students, supervised by faculty and dentists, will be offering students, faculty, staff and the local community dental x-rays during the fall 2005 semester. In spring 2006, services will be expanded to include dental cleanings. All services are anticipated to be priced at an extreme discount. 

"Though our first semester has just begun, Delta Dental's donation has already been put to good use," continued Hecker. "During 'Give Kids a Smile Day,' February 2, 2005, we used the donated equipment from the dental hygiene program to treat over 100 local children and managed to donate over $22,600 worth of volunteer dentistry in one day." 

Delta Dental of New Jersey Foundation has provided funding for all the other dental hygiene programs throughout New Jersey, namely Bergen Community College, Camden County College, Middlesex County College and The University of Medicine and Dentistry of New Jersey. The Foundation also annually awards scholarships to New Jersey residents interested in studying to become hygienists.


Two Dental Network Coordinators Win National Delta Dental Award

Dental Network Coordinators Beth DeCapio and Charlene Yurko recently won the 2004 Gold Team National Delta Dental PPO award. The Delta Dental Plans Association honored DeCapio and Yurko for efforts in retention and expanding Delta Dental of New Jersey’s PPO network.

The award was presented at the Delta Dental Plans Association Staff Seminar in September. “We are very proud of their accomplishment, and congratulate them on a job well done,” says Bobbi Homeyer, manager, Dental Network Recruitment and Development.

 
 
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